Dare Bears 4 Tots is a not-for-profit fundraising group based in San Jose, California. Their aim, in conjunction with Toys 4 Tots, was to raise enough funds to purchase customised teddy bears for children in need during the holiday period.
Founded in 2011, the group had no logo and only minimum branding established. All they had was a social media presence on Facebook, Twitter and Tumblr. I was commissioned to create of a logo to reflect the playful, cheerful nature of the organisation, along with merchandise and a website resulted in a very successful fundraising campaign for the 2011 and 2012 holiday season.
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